Nowadays, there is no secure job for anyone. In fact, even if you’re hired by the most promising and stable companies in Australia, there’s simply no assurance that you’ll still be working in it for the next five years. With the picture of having no work and earnings replaying on my mind, a home-based business starts to be a good idea.Furthermore, with this uncertainty of the future, my friends and I have been really concerned about this idea of a home-based business in Australia. But at that time, it seems that we can’t move forward. We’re stuck with just enjoying the thought of having to work at home while we’re with the company of our loved ones. This is brought about for just one reason. We cannot ascertain what kind of home-based opportunity is best for us.Probably, the cause of this indecisiveness, or even cluelessness, is because of lack of focus and clarity. We can’t stick to one business opportunity because we want to try them all. But we soon learned. Reading various materials on the Internet has given us some knowledge. I have learned that there are certified and tested ways on how to identify the types of businesses suitable for an individual’s needs and lifestyles.And here, I would be very much pleased to share these tested ways on how to find the most suitable home-based business opportunity for you.Involve yourselfPlenty of people make it in business as a result of their total involvement in their new business. If you want to be a successful individual someday, learn the ropes yourself. What’s more, apply what you have learned. And of course, start with a vision. As early as today, start jotting down notes on what you want to achieve in the next five or ten years.Define your wantsThis is related to having a vision. However, defining your wants is more detailed and specific. Moreover, vision is a long-term aspiration, while stating what you want now is rather short-term.Defining what you want can be compared to going to the mall, and picking and buying the shirt that suits and fits you very well. To give a vivid picture of this comparison, imagine that you’re on the way to the mall. While you’re on your way, your mind is busy on what style and color of shirt you’ll buy. From that, you’re clearly determining your wants.This is also true for choosing the most-suited home-based business for you. You set your criteria on what you want to achieve in the short and long run.Define your interests.Are you always in front of the computer and surfing the Internet? If you do, you can engage in an internet home-based business. Do you have the knack for marketing and sales? You may not be aware of it, but maybe network marketing is for you. Or do you love food? A restaurant and catering business might be appealing to you.Don’t worry about having no background and skills in these types of businesses. The Internet is always there for research. You can research the market you need to target, your expected competitors and potential customers.Remove everything that doesn’t appeal to you.Since you don’t have all the time and financial resources to try out each and every business opportunity, it’s better to retain just one and remove everything else from your list. You won’t want to be spending your time and money on something that you do not want or doesn’t interest you.Ask for help.Always remember that it’s better to ask for help than to make a fatal mistake. Having a business, whether it’s home-based or not, is a risk and any mistake can be crucial to the life of the business.
Home Based Business for Moms: A Tutorial
Nowadays everyone is trying to find home based businesses in order to bring a boost to their income. Today’s moms are also trying to find businesses at homes because not every mom wants to work long hours at work like men do. Seeing this, I have created a step by step tutorial on a profitable home based business for moms.Mostly moms would have many motherly jobs to do such as look after the children, cooking, cleaning up the house etc. Therefore online jobs would certainly not be suitable for them because they would then have to sacrifice all they do at home to work online, which obviously is not an option. So, for this purpose, I have taken special care to compile kind of jobs that would be suitable to most moms.One of the ways to start a home based business for moms is by going online. Everyone nowadays is looking for jobs online because it provides vast amounts of paying jobs for every category. Any mom would surely be interested in at least one of the online jobs to offer. Also, it is necessary for her to know what kind of task she is about to opt for.You should always have the essential elements you would need to achieve success online. You cannot ensure your success until you have the basic fundamentals for your task. Therefore, you must have a laptop or a desktop computer, an internet connection and most importantly, determination to succeed.Now once you have collected all the essentials it’s time to get started. Along with the many different offline home based businesses a mother could choose from, there are also many online ones which would provide them with greater outcome. Some of them are as follows.1. Network marketing is one of the best home based business for moms. This is specially recommended for those moms who would like to spend more time at home and look after their children. This may seem unprofitable to some mothers at first, but it promises to provide great outcomes.2. Data entry is a job which requires you to enter data upon request of some companies. This job allows moms to run their regular work i.e. cooking etc. with their online home based business. The income is low compared to the network marketing business, which provides greater profits.3. Affiliate programs are suitable for those moms who own a website. All you have to do is paste a link, onto your website, that would lead to an external website that sells products. When a transaction is made from the website, you would get a commission from the website.4. Paid surveys are also a great way for moms to earn money. Upon each survey you take, you get a fixed amount of money (winning prizes is also possible).The internet contains many different business opportunities, and many of them are filled with people who try to victimize others, so you should be careful while choosing a home based business, or else your time and determination would go to waste.
A Closer Look At Small Business Accounting Software
Whether it is a multi billion dollar corporation or a newly set-up small business accounting software is more than a mere convenience. It is absolutely crucial for any business, irrespective of its size. For with no proper accounting software, companies can find themselves unable to meet the mandatory compliance issues. Furthermore some others could even experience multi billion dollar financial fraud of the kind Enron and their like that have made very popular. More than the big corporations, it is smaller businesses that need professional accounting software. Since most of them are carry out small-scale operations and often too small to be able to pay for the services of a full time accounting professional, in fact they depend more on small business accounting software than their big counterparts. And through years, as an increasingly number of people have taken the entrepreneur way, small business accounting software has become a large industry in its own right.Firstly what do you know about small business accounting software? Basically small business accounting software, as the name suggests, is accounting software specifically prepared to cater to the needs of the small business. Small businesses have their own specific requirements, specific needs, specific tax calculation structures and even specific sops. Small business accounting software hence combines these specifics into consideration to build or work out a special small business accounting package that such businesses could use. Small business accounting software also guarantees that firms with restricted manpower resources don’t have to spend in the hiring costs of expensive accountants to manage their records.A number of small business accounting software available today are relatively easy to use, simple and cover a host of complex options. Previously small business accounting software was not so popular because the small businesses were not as well-structured as they are at present; simply because there weren’t too many small businesses to make the production of a specific small business accounting software profitable.But the times have changed. And small business at present comprises well over 25% of all businesses in the United States of America. With this new critical mass, both the manufacture and distribution of small business accounting software has become not just practical, but also very profitable to the manufacturers of small business accounting software.This includes even big players like Microsoft who have identified this business need and have special small business accounting software packages. Moreover every time you buy a premium laptop or computer, you will in all possibility get a bundled software package that includes some sort of small business accounting software. Sites like download.com offer a number of small business accounting software, some of which at no additional cost. So, if you haven’t yet already started using it, surely it is about time you did!
Quick Tips For Getting Your Home Based Business Online
The advantages of starting a home based business outweigh the time and small expense involved in setting up a viable business. For the long term, the overhead costs for starting a business in your home are very low. The government provides several tax incentives for individuals who have businesses set up in their home. There are some strict rules and regulations that must be met to qualify for the home-based business deduction but once confirmed, the tax refunds for having a home based business are very lucrative.
In addition to the tax advantages, home based business owners have no daily transportation expenses. home based business owner has unlimited flexibility in balancing work and family commitments. Using technology for communication and business processes makes working from home a sensible and practical solution to the high price of gasoline, commuting time and costs of buying new clothes.
Home-based businesses play a crucial role in the free enterprise system. These entrepreneurs contribute to the overall economy as well as the financial viability of their families. The ultimate dream of a home based business is to provide financial independence for the owner, their family and the community at large..
Some of the most widely recognized software retailers and cosmetic companies had their beginning in a garage. Companies like Apple Computer, Hewlett Packard, Dell, Microsoft, Lotus and even the cosmetic giant, Mary Kay, were initially started as home based business enterprises.
But, like any other type of business, a home-based business requires initial preparation, start-up capital, registration and ongoing marketing. Home based business are traditionally set up as a sole proprietorship. The home based business owner has to be an expert in all phases of the business. At some time in the business start up process, the home based business owner must know the details of the operational, strategic, legal, financial and marketing concerns.
The following checklist covers the essential points to help you stay focused so that you can set up your own home-based business.
Plan to Succeed
Every business needs to create a comprehensive business plan. The business plan will focus your efforts from selecting a product to sell all the way to the actual marketing of the product. This plan will cause ideas to generate and perhaps new methods of distribution for your business.
The basic business plan contains a, executive summary, mission statement, marketing plans and profits that you want to achieve. The business plan is the blueprint that will guide you to your desired results. It is of utmost importance to prepare a draft of your business plan. The business plan will keep you on focused on your goals. If you intend to seek any type of funding for your business, it is imperative that a business plan is part of the start-up process.
Selecting the Business Structure
The selection of your long term goals for your business will determine which structure you chose for your business. The choices include:
o Sole Proprietorship
o Partnership
o Corporation
There are several different types of Corporation structures that you can choose. There are specific tax implications for each of the choices listed. Deciding on the business structure for your home based business enterprise is perhaps one of the most critical decisions you will make.
You can search online to find out the specific requirements for each of the business structures listed. Your decision will have far-reaching consequences and will depend on important factors like capital, ability to do business in specific locations and the type of your business you are starting.
To register or not to register?
It is important for all legitimate business to register their business name. For tax and other proprietary purposes you should secure all necessary business licenses. Registering your business protects the name of your business. It is also important to become aware of the compliance requirements in your area. Local zoning regulations should be acquired to assure you that the business does not contravene local zoning laws.
Insurance for Your Business?
It is just smart to purchase insurance for your new business if you need to acquire financing. Business insurance is a prerequisite of lending institutions in case you plan to borrow money for your startup operations For online businesses that do not sell physical products, having insurance is a choice.
Purchase Equipments
Remember to keep all of your receipts when you purchase any office equipments or supplies. Your new computer, fax, printer, cell phone stationary supplies, and business cards are necessary business tools and are all tax deductible for your new business.
Time Management
Home-based entrepreneurs also require better time management skills than a corporate employee. Home based business owners must learn how to leverage their time and money. It is easy to get off track when your office is located in your garage, a den or the basement. Decide how much time you will devote to your business each day and stick to your time schedule.
Automate as much of your business as possible so that you are always available to your customers. Schedule each phase of your business day and set up systems that will automatically reply to inquiries. Automation of your menial tasks is a critical element in your overall time management strategy.
Web Site
Businesses are longer restricted to brick and mortar locations. There are no limits to the number of customers that home based business owners can acquire. The home based business owner can no longer limit themselves to doing business in their local community. The Internet allows global business interaction from anywhere in the world. Having one website may not be sufficient to accomplish the level of success that a home based business owner requires.
Home-based businesses compensate for their lack of a physical presence with a virtual presence in the World Wide Web. This presence may take the shape of several websites on several domains.
Organization & Automation
To conduct business in a professional and efficient way, it is important to organize everyday tasks into simple automated processes. Your home office should include everything you need to complete a transaction. It is easier to stay on top of daily tasks when the work-space is well organized. It is so much easier to complete the daily grunt work when these menial tasks are automated.
Inventory and Supplies
For home based business owners who sell physical products, it is important that these products are kept in a specified location. If you use your garage to keep stock you need to know the exact dimensions of your garage that is designated for this purpose. The best way to handle stock is to have the company send and maintain the bulk of your inventory. This eliminates a time lag for your customers. If you sell digital products, this process is handled automatically.
Open the Door and Let Business Begin
You are now ready to open the virtual doors of your home based business to the global community. You have completed all the steps to insure that your business will be successful. You have a product, a website that allows you into the global marketplace.
Basic Factors to Consider for Advertising Products and Services
Advertising is an effective tool of marketing used for promoting products and services to be sold to generate business revenue. Thus, it won’t be wrong to say that the ultimate purpose of advertising is to push the sale of products and services through different ways of promotion. In the absence of advertising, it is difficult for others to know about your products or services. Although you sell high quality products at reasonable prices, you won’t be able to reach adequate number of buyers or the target audience to earn profit.
Advertising not only promotes, but also establishes your brand amongst your target group. It positions your brand in such a way that your products or services become a replacement of the need they fulfill. The best instance of this is Cadbury ads appealing the audience in India to eat Cadbury chocolates, whenever they feel like eating sweets. Their ad copy – “Kuch Meetha Ho Jaye (means: Lets have some sweets)” with the characters eating chocolates indirectly asks people to replace Cadbury chocolate for traditional Indian Sweets. In short, ads help in building good reputation of the brand or company and gradually increase the sale of the products and services.
Therefore, advertising can be considered as an investment that could indirectly improve your brand value and generate good returns in terms of sale. However, it is to be noted that ads won’t directly add to your sales or create a customer base for your product or service. It simply helps your brand to create a space in the subconscious mind of your target audience, who might end up being your consumer/customer. This vital role of advertising makes it an essential marketing tool, which is widely used across the world by even the business giants like Microsoft, Apple, Tata, etc.
The whole idea of considering advertising as an investment makes it necessary for us to consider certain factors before advertising the products and services. The basic factors to be considered before advertising any product or service are as follow:
In order to create a successful advertising for your product or service, follow some basic advertising principles:
Aim and Objectives of Advertising: Identifying the main objective behind advertising your products/services is the most essential of all the factors. This is because without a proper objective one can never achieve anything in any field. Also, it helps you to evaluate how well the aim and objectives would go with your company or brand image. It also makes the ad campaign or the progress of the ads measurable and realistic.
Expecting immediate rise in sales: Expecting a sudden hike in sales after the advertisement of your products or services is like lying to your own self. Advertising is not a solution to your financial issues. However, it might gradually help you in pushing the sales of your products and services.
Don’t make false promises: The advertising works, only if the product or service meets the expectations of the target audience. If they don’t live up to their promises, then the advertising is more likely to fail. It might create some buzz at initial level even if your product or service is of low quality, but it will eventually fail. So, it is important to make promises that your product or service can fulfill.
Understanding your product: You must know the complete details of your product – be it materials or uses. This will enable you to know what your product can do to exist in the market. In your advertising, you could make use of its benefits or solutions as excuses for its sustainability in the market over the period of time.
Target prospective customers’ needs: You advertise products or services mainly to persuade your prospective customers to opt them against your competitors’ or ordinary products. Therefore, it is important for you all to understand the needs of your prospective customer. This will help you convince them easily by portraying you product as a means to meet their needs.
Ads must be informative and effective: Your ads must be able to educate your target group about the products’ USP and other benefits. Also, it should inform them about the products availability and why it should be used. Besides this, the ads must be effective enough to deliver the message to the audience in a creative, unique and convincing manner. It must grab their attention and leave an impact on the target audience. In simple terms, it must be effective enough to bring the customers to the product’s outlets or at least enquire about the product, if not buy.
These basic factors, if considered, can really help you create great ads that would make sense and grab the attention of your target audience. The resulted ads would be distinctive, yet recognizable and easy to relate with your product or service. These ads would not only have good recall value, but they would also have the ability to convince prospective customers to try your product.
The Finer Points of Internet Auctions
WHAT IS A PENNY AUCTION?
Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.
The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.
The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.
The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.
HOW PENNY AUCTIONS WORK!
The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.
There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.
Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.
HOW TO WIN!
Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.
The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.
The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.
The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.
HOW TO AVOID SCAM SITES!
Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.
Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.
Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.
CONCLUSION!
New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.
There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.
It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.
How to Find Great Live Auctions for Resale Items
Hi, my name is Walt. I’m an auctioneer with 25 years of experience in the auction business and licensed in the state of MA. I own Quick Auction Service, a company that specializes in building and running custom auctions, I’m also the webmaster of my own site and have been on eBay for 8 years. Besides eBay, the types of auctions I run most frequently are antiques and on-site estate auctions, although I’ve run everything from business overstock auctions to charity & special event auctions.
I enjoy sharing my knowledge and stories of the auction business. My goal for article is to help folks get the absolute most out of their auction experience.
Whether your fresh out of the package or a seasoned dealer I think I can offer something in this article to help you with your auciton adventures.
There may be as many reasons to attend auctions as there are types of auctions to attend. Maybe you want to attend an auction to buy items for re-sale on eBay, or some other market. Maybe you want to furnish your home with wonderful antiques, or you want to furnish your home as inexpensively without sacrificing quality.Some folks are just looking for a fun night out. With a little perseverance all these things are possible.
There are antiques and estate auctions, auto auctions, overstock auctions, absolute and no reserve auctions, real estate auctions, specialty auctions where only one genre of items are sold, tailgate auctions, live auctions, online auctions, sealed bid auctions, silent auctions, charity and fund raising auctions and many more.
Can you really buy for pennies on the dollar at an auction? You bet! Many times I’ve seen folks buy and re-sell at the same auction on the same night for a good profit, although be advised, this should only be done after the auction is over.
There are a lot of ways to find an auction, but here are some tips on how to find and attend the best ones.
Visit the genre of shops in the area that apply to the type of auction you want to attend. IE: If your looking for a good antique auction to attend, stop in the local antiques shops and ask for what there are for good auctions in the area. Sounds obvious right? But listen to what they don’t say as well as what they do say. Oftentimes when a dealer speaks poorly about an auction he or she attends, it may be likely that they are trying to keep a good thing secret. Think for a moment, why would a dealer keep attending a lousy auction?
Newspaper ads: I personally like to find ads in the classified ad section rather than flashy display ads. Flashy ads are usually indicative of an auction that will be high priced, may have reserves, (a set price on an item), and usually an enormous crowd. While any auction can be profitable to attend, it is usually best to steer clear of the glitzy ones, at least for the beginner.
Here’s the minimum you want to find out before you go. If there is a phone number in the ad, call and ask for the terms of the sale. What forms of payment do they accept? Is it an absolute auction? An absolute auction is one that has no minimum or reserve bids on items. These are the best auctions to attend! Is there a buyers premium? A buyers premium is like a tax that everyone who makes purchases at that auction must pay above the winning bid price. Most auctions these days do charge a buyers premium, 10% is not unreasonable but I feel much more than that is greedy, and the auctioneer that charges over 10% is counting on most bidders not doing the extra math as the bids quicken in pace.
A fair auction will have ample time to inspect the merchandise, usually at least 2 or 3 hours. Find out when inspection starts and make sure to attend! Never attend an auction if you can’t make the inspection, not unless your prepared to gamble. Most auctioneers sell at a rate of about 100 items per hour, which is why they sell “as is”. They simply don’t have the time to give a detailed description of all the items. Since almost all items at auction are sold AS IS, there are sure to be some damaged, refinished, fake and incomplete items at any given auction. Beware of any auctions that offer very little or no inspection time.
Good auctions will usually have 150 to 400 lots. A lot may be one item or a group of items. The exception to this are specialty auctions, auto auctions, real estate auctions etc.
When you attend your first sale, take note of the 1/2 dozen or so dealers that buy the most often. See if you can find out about other area auctions they attend.
When you do find an excellent auction, attend it as often as possible. By frequenting good sales, you help increase the bottom line of that business. It’s difficult for many auctioneers to keep the quality of merchandise consistent, so good attendance certainly helps. And when an auctioneer gets to know you as a buyer, he/she will go out of the way to accommodate you, to keep you coming back.
Hiring An Auction Company
Estimating your assets value:
Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.
Compensation and Expenses:
Is the company you are considering working for you or against you? The agreement you decide may determine this.
A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.
In a straight commission structure, the company is paid an agreed upon percentage of the total sale.
In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.
In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.
In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.
What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.
Auction Expenses:
In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.
All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.
Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.
Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.
Buyer’s Premium:
What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.
The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.
It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.
Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.
Pre-Sales:
We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.
As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.
Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.
A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.
It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.
When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.
Five Tips for Selling at Live Auctions
Ah, the old-fashioned country auction! The idea of a country auction conjures up certain images for people. The image of a fast-talking auctioneer offering up an antique table or chair is a popular example.
People who are buying household goods or collectibles are looking to get their items at the lowest price possible. However, the people who are selling their items at auction are hoping for the highest price!
Unless a person is in the business of buying and selling antiques or other items, not a lot of thought goes into how goods are prepared for sale via the auction process. However, if you are one of the growing number of people using auction venues to sell your collectibles or other inventory, there are a few things to learn first about how to sell at auction before you bring a truckload of stuff over to the next event.
Tip 1: Make sure the things you want to sell are a good “fit” for the auction house you’ll be using.
Never bring a load to an auction house without actually having been to one of the previous auctions. It’s important to get a feel for the type of goods that the house sells. For example, at one very rural country auction it was common for the owners to sell live chickens, pots and pans, car parts, and farm equipment.
After close investigation, this would not be the right venue for selling your daughter’s “Hello Kitty” collection. On the other hand, the spare John Deere parts that you bought at last week’s yard sale might be just the right thing for the buying crowd at this auction.
Tip 2: Be sure you clearly understand the terms and policies of the auction house.
Visit with the auctioneer ahead of time. Call to find out what the best days and times are to visit. One of the worst possible times to drop in for an informational visit with an auctioneer is the day of the auction. Call ahead and ask. While you’re at it, find out what are the best days and times to drop your stuff off.
Once you have a little time with the auctioneer, you’ll be able to find out what type of commission he or she takes from consigners (which is you), and what type of paperwork might be needed. Some auction houses send out Form 1099 tax forms at the end of the year. An auctioneer may need to see your identification and have you fill out a W-9. Be prepared.
Find out what happens to your items if they don’t sell. For example, some auctioneers may have a minimum starting bid. If, for some reason, one of your items does not sell, it may be grouped with another one of your pieces. Know the auctioneer’s strategy beforehand so that you aren’t surprised on pay day.
Tip 3: Make sure the auctioneer knows what you’re selling.
It might be perfectly obvious to you that the signed print you are consigning is a rare and valuable piece of art. However, the auctioneer may not know this particular artist. Make a note of anything particularly special about your items, and leave the note with the piece. Be sure to tell the auctioneer about it as well. He or she might determine that this is something to highlight on the company website or in the newspaper listing.
Tip 4: Present your items neatly.
No one likes to have to dig through a box full of grimy and greasy car parts to see what treasures might be in there. Separate the parts and lay them out on a flat, or use more than one box to de-clutter the lot.
There is no need to buy fancy display boxes. It’s easy enough to go to the local convenience store or supermarket and ask if you can have the emptied boxes or flats that they are discarding.
While it’s good to present clean items, take care not to ruin the value of anything by over cleaning. For example, if you find some old cast iron cookware, clean the obvious dirt and grime, but don’t scrub it to its original finish. For many people, this ruins the value of the item. So, clean and tidy and organized is the key here.
Tip 5: Don’t complain to the auctioneer if your stuff doesn’t sell for as much as you’d like.
The phrase to remember here is, “You win some; you lose some.” That’s just the way it is. There are some days where an auction house is loaded with people who all seem to want what you’re selling. There will be other days where the crowd is sparse, and the bidding is simply not competitive.
Remember that it’s in the auctioneer’s best interest to sell your things for the highest possible hammer price. But sometimes, it’s just not going to be a stellar sale. The auctioneer is only human, and is also disappointed if a sale doesn’t go as well as planned.
If you notice that every time you bring a bunch of goods to sell that you’re not realizing as much as you think you honestly should, try another auction venue and compare apples to apples. That is, bring the same types of items to the new auctioneer and compare the results.
Unless the auctioneer is particularly disagreeable or inconsiderate to you or buyers, there is no reason to confront him or her about a sale. If you find you just don’t care for an auctioneer’s style or methods, find another one. Believe me, there are plenty of them out there!
The primary thing to remember as you learn how to sell at auction is that the business is unpredictable at best. You will have good days, some not-so-good days, some great days. The more you sell, the more experience you will gain, and the more enjoyable the business will be.
Real Estate Auctions – The New Land Rush
On a sunny afternoon in Florida, an energetic crowd gathers on the lawn of a high end luxury estate. A loud and eager banter between an auctioneer, a group of bidders and bidder assistants fills the air. For several minutes the auctioneer asks for the next highest bid and the bidders respond. Suddenly the bidders grow silent. The high bidder holds his breath in anticipation of winning the auction. The auctioneer calls for one more bid. In a loud clear voice which rolls over the audience he says, “Fair warning, last chance” the auctioneer pauses, “SOLD!” And in less than 10 minutes another multimillion dollar estate has changed owners.
Successful real estate auctions like the one above are happening all over North America and the Caribbean. Recently real estate auctions have been on the rise, the increase in popularity is partly driven by growing inventories and fading buyer confidence. Properties that were selling in weeks using traditional methods are now languishing on the market unable to attract buyers even as seller’s lower prices. Many say the real estate boom is over but savvy buyers and sellers are profiting from real estate auctions.
Real Estate Auctions Work in Up or Down Markets.
Regardless of trends or market cycles, real estate auctions provide an open and transparent process for buyers and sellers. Properly conducted real estate auctions attract ready and willing buyers and motivate them to act now.
The auction method removes the “wait and see” attitude which serves to further depress real estate values. Buyers are always concerned about overpaying. Buyers gain confidence with their purchases at real estate auctions because they can see what others are willing to pay.
When market demand is high and inventories low, real estate auctions can deliver selling prices well above what a willing seller would have accepted in a negotiated private treaty sale. In good selling climates many property owners using traditional real estate methods; negotiating with one buyer at a time, leave thousands of dollars of equity on the table. During up markets real estate auctions are the best way to establish top market price.
Evaluating Your Real Estate for Auction
Not every property or seller for that matter makes a good candidate for auction. First of all sellers must be ready to sell now and for the current market value. Also a real estate auction will not fix problems caused by a downturn in market value of your property, if you owe more than a willing buyer will pay, be prepared to come to closing with your check book.
Properties that do well in real estate auctions have a high uniqueness factor. Ask your self, “What makes my property different from most others?” Maybe you own a resort property or high end luxury home, commercial properties and land do very well at auction. Real estate auctions thrive on uniqueness. If your property is like everyone else’s, the best thing you can do is offer the most competitive price.
Most importantly sellers must be reasonable about setting a minimum bid. A seller must look at the lowest, most current comps and price below that to generate the interest and urgency necessary for a successful real estate auction. Once the auction begins and qualified bidders start competing against one another you can watch the selling price increase.
Locate a Qualified Real Estate Auctioneer
Start by checking with the National Auctioneers Association, the best real estate auctioneers belong to this organization. These real estate auctioneers are well trained and adhere to a standard of practice and a code of ethics. Many attend the annual International Auctioneers Conference where the latest techniques and innovations in the real estate auction industry are presented.
Find out if the company you are interviewing is a full time real estate auction firm. Many real estate agents are getting auction licenses yet have no experience with the auction method of marketing. Conducting a successful real estate auction is nothing like (private treaty) traditional real estate sales. Go with a real estate auction pro.
You’re probably better of with an auction house that specializes in real estate auctions. There are many qualified auctioneers who have generations of experience selling personal property; furniture, dishes, lawn equipment and the occasional rare painting. Selling real estate at auction is a complex matter that should only be attempted by full time experienced real estate auction professionals.
Commissions and fees may vary, sellers must pay all marketing expenses up front and buyers typically pay 10% of the sales price to the auctioneer of which a share goes to participating real estate agents.
Types of Real Estate Auctions
Auctions are effective because they create a seller’s market. Professionally conducted real estate auctions create urgency, a reason to buy today and competition for the property. Terms and conditions of sale are established ahead of the auction. Real estate auctions will follow one of these three approaches:
Absolute Auction
The property is sold to the highest bidder regardless of price- using this process often returns the highest sale price.
Minimum Bid Auction
Seller agrees to sell at or above a published minimum bid price – this method is useful for internet auctions.
Seller Confirmation or Reserve Auction
With a reserve auction, the seller “reserves” the right to accept or decline any bids usually within 48 hours of the auction. Reserve auctions are used when there is a lien on the property from a lender or a court ordered sale with a minimum selling price.